TreisD Establishes Headquarters at UT Research Park, Bringing Groundbreaking 3D Tech to Knoxville

Knoxville’s reputation as a rising tech hub reached new heights this week with the announcement that TreisD Corporation, a cutting-edge 3D image capture and printing company, has established its headquarters at the UT Research Park at Cherokee Farm. This move solidifies the region’s status as a destination for advanced technology and entrepreneurial growth, aligning perfectly with the park’s mission to bridge research, industry, and community impact.

Why TreisD Chose UT Research Park

TreisD’s decision to locate its headquarters at the park underscores the facility’s role as a nexus for industry-academia collaboration. The company will leverage the park’s resources to advance its proprietary 3D imaging technology, which uses AI and micro-optics to create naked-eye-visible 3D visuals. Their work spans anti-counterfeiting, healthcare, consumer goods, and geological analysis, with an immediate focus on predicting sinkholes—a pressing issue in Tennessee, where soluble rock formations like limestone often lead to costly ground collapses.

Innovation South | UT Research Park
Sam Pol, executive viece president of technology at TreisD
Camera NIMSLO 3D 35mm
All Photos Credit – Catie McMekin of News Sentinel

TreisD: Where Art, Science, and Security Collide

TreisD specializes in transforming two-dimensional images into intricate, naked-eye-visible 3D visuals using proprietary software, micro-optics, and polymer-based printing technology. Their work has far-reaching applications:

  • Anti-Counterfeiting: Creating tamper-proof security features for product packaging, branding, and official documents like driver’s licenses.
  • Healthcare: Enhancing medical diagnostics through 3D visual models for imaging and surgical planning.
  • Consumer Goods: Producing commemorative memorabilia (e.g., UT football tickets) and smartphone-integrated 3D displays.
  • Geological Analysis: Leveraging 3D imaging to study sinkholes and other geological hazards, contributing to disaster mitigation .

The company’s technology relies on polymer resin supplied by Eastman Chemical Company (Kingsport, TN) and state-of-the-art equipment from COLLIN Lab & Pilot Solutions (Germany) .

Man Smiling at Picture

“It’s a real-world issue that’s affecting lots of places with geology like East Tennessee, and developers who are trying to build projects have to deal with understanding where sinkholes are. The idea came about through our collaboration to apply AI to actually predict where the next sinkhole might occur.” – Cherokee Farm Development Corporation President and CEO Brett Malone

“We are grateful to Knoxville for welcoming us, and we want to be a good corporate citizen in this community. When you see what we do – the beauty of the images and the incredibly innovative applications and solutions – you’ll understand our great intersection of art and science, and we hope you’ll be as excited as we are.” –
John Brandon, CEO of TreisD

About the UT Research Park

Located across the Tennessee River from UT Knoxville, the UT Research Park at Cherokee Farm is a 150-acre hub for research, innovation, and economic development. It hosts industry leaders, startups, and academic partnerships focused on advanced materials, energy, AI, mobility, and health. The park’s 365,000 sq. ft. of developed space supports 800+ employees and leverages proximity to UT’s $339M research ecosystem